Specialized facility will custom fit golfers for Titleist golf clubs based on their unique swing characteristics, yardage gapping optimization, and ball flight.
(Richardson, Texas) – Richardson’s Sherrill Park Golf Course is joining forces with Titleist, the number one brand in golf, to open their first fitting center in North Texas. The specialized fitting facility will allow a Titleist Fitting Professional to work one on one with dedicated golfers, utilizing a TrackMan launch monitor and a broad equipment matrix, to ensure their golf clubs have been fully optimized for their unique swing characteristics.
Titleist’s fitting philosophy – based on the 3D’s of distance, dispersion, and descent angle – curates club recommendations that provide consistent ball flight and yardage gapping across the set to fit each individual golfer’s game and maximize performance.
“We’re excited and proud to partner with Titleist in developing this fitting center,” said Sherrill Park Head Golf Professional Ronny Glanton. “Having this facility will help our customers access the best services available to improve their play and create new experiences that will only increase their love of the game.”
The new Titleist Fitting Center will be part of a new Golf Training Center being added at the course to attract top instructors and their students, conduct lessons in all weather conditions, and elevate the overall Sherrill Park experience. With enhanced services and premier training opportunities, the facility will solidify Sherrill Park as one of the top golf destinations in the area.
“This partnership aligns with our broader goal of enhancing amenities that attract and retain residents and local businesses,” said Richardson City Manager Don Magner. “Sherrill Park serves our neighborhoods, The IQ®, and the entire business community. We’re excited to add this new attraction, further distinguishing Richardson as a premier place to live, work, and play.”
Titleist chose to partner with Sherrill Park Golf Course due to its strong alignment with the company’s commitment to excellence in the game.
“At Titleist, we love working with facilities like Sherrill Park, where a premium experience is open to all,” said Rob Rigg, Titleist’s Director of Direct-to-Consumer Sales. “The announcement of the new Golf Training Center is a demonstration of Sherrill Park’s commitment to game improvement, and we’re thrilled to be included in that effort. The opportunity to have a Titleist fitting hub in the North Dallas market, and interact with and fit even more dedicated golfers at Sherrill Park, is one that really excites us.”
Consistently ranked among the top municipal courses in Texas, Sherrill Park is known for its exceptional play and design. Led by Head Golf Professional Ronny Glanton – the recipient of the 2020 PGA of America Golf Professional of the Year and a 2022 Texas Golf Hall of Fame inductee – since 1985, the course continues to attract top talent and offer outstanding facilities. Under his leadership, Sherrill Park remains a premier golf destination, attracting top talent and offering exceptional facilities. Its prime location also provides convenient access for both recreational and business golfers while also being well-connected to regional attractions.
The planned 2,650-square-foot golf training facility will include the Titleist Fitting Center, two evaluation/hitting bays, and a small conference room.
About Richardson Texas
The City of Richardson is a city proudly built by engineers and entrepreneurs with a history of technological leadership and a bright future fostering the next generation of innovation. Repeatedly named one of the best cities in America to live, work, and start a family, the City of Richardson offers a high quality of life, a diverse array of neighborhoods, excellent schools, convenient Metroplex location, multi-modal transportation infrastructure, and outstanding City services. The City remains dedicated to continuous improvement, as well as to the principles of open government and two-way communication with residents.
About Titleist
Titleist, Golf’s Symbol of Excellence, is the game’s leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide.
The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf and has
been for 76 years and counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter.
